i need to collab with him at least ONCE. i have 8 months to do so. thats the deadline.
read the full interview belowWhen an artist or a DJ decides not to release a body of work does the timing have something to do with it?
OG Ron: I don’t know why projects don’t come out on the artist side of things, but once they are done with the projects they want to become the A&Rs, DJs, and they get in their feelings and choose not to release the song. It normally takes someone in their camp to tell them to release the song and it ends up becoming a hit project. This even happens with us with the mixtape projects.
Do you look to hire A&R with your Label and do think it is a dying position?
OG RON: In my opinion DJ have always been the best A&R because they always have their ears to the streets. We know how to choose the music and show why it’s going to work. The music that is being released is today might not be for everyone, but with our attention span diminishing you must find the audience that enjoys that music.
For example, when I first started managing Riff Raff, I couldn’t give away his music to the DJs because they would not play it, but by being able to find the right audience is how Rif Raff if not one of the or the highest paid artist in Houston as far as show and probably the richest.